Rolex Datejust 31 Ref. 278384RBR-0030 – The Embodiment of Contemporary Feminine Luxury
The Rolex Datejust 31 Ref. 278384RBR-0030 is a captivating expression of modern refinement and classic watchmaking excellence. This exquisite timepiece merges timeless aesthetics with the innovation and precision that define the Rolex legacy. With its Aubergine dial, diamond-set bezel, and Oystersteel and white gold Rolesor construction, this model radiates fresh sophistication and enduring charm — an ideal companion for women who appreciate subtle luxury and uncompromising performance.
Distinctive Design and Unmistakable Radiance
The 31 mm Oyster case crafted in Oystersteel and 18 ct white gold presents a perfect balance between durability and grace. Its proportions flatter every wrist, embodying both strength and delicacy. The highlight of this reference is the bezel set with brilliant-cut diamonds, each meticulously chosen and set by Rolex artisans to achieve perfect light reflection. The bezel’s shimmering brilliance enhances the watch’s aura of luxury while maintaining the understated elegance for which the Datejust line is renowned.
The aubergine dial of the 278384RBR-0030 is a rare and contemporary design choice, representing renewal, balance, and confidence. The color shifts subtly under changing light — from a cool silvery tone to a soft purple glow — creating a dynamic and mesmerizing effect. The Roman numeral hour markers are meticulously polished, while the iconic Datejust date display at 3 o’clock is magnified by a Cyclops lens for effortless readability.
Masterpiece of Technical Precision
At the heart of this elegant timepiece beats the Rolex Calibre 2236 — a self-winding mechanical movement developed and manufactured in-house. Equipped with the revolutionary Syloxi silicon hairspring, this movement provides superior resistance to magnetic fields, temperature variations, and shocks. The Calibre 2236 is a Superlative Chronometer-certified movement, guaranteeing accuracy within -2/+2 seconds per day — a testament to Rolex’s commitment to precision and reliability. With an impressive power reserve of approximately 55 hours, it ensures seamless performance for modern lifestyles.
Comfort, Versatility, and Distinction
The Jubilee bracelet, crafted in Oystersteel, enhances the watch’s refined character. Renowned for its comfort and fluidity, the five-piece link design sits gracefully on the wrist, reflecting light in a soft shimmer that complements the diamond-set bezel. The bracelet is equipped with the concealed Crownclasp — a signature Rolex detail that ensures a seamless, elegant finish while providing secure fastening. Every link is finished with a blend of polished and satin textures, emphasizing Rolex’s exceptional attention to craftsmanship.
Timeless Beauty with a Modern Touch
The Rolex Datejust 31 Ref. 278384RBR-0030 stands as a symbol of grace, innovation, and self-assurance. The combination of purple tones, diamond detailing, and Rolesor craftsmanship encapsulates the spirit of contemporary femininity — confident, refined, and timeless. Perfect for any occasion, from elegant evenings to daily sophistication, this watch is not merely a timepiece but a statement of personal style.
Key Features
- Reference: 278384RBR-0030
- Case: 31 mm Oystersteel and 18 ct white gold (Rolesor)
- Bezel: Set with brilliant-cut diamonds
- Dial: Aubergine with Roman numerals
- Bracelet: Jubilee, Oystersteel, concealed Crownclasp
- Movement: Calibre 2236, self-winding mechanical movement
- Power Reserve: Approximately 55 hours
- Crystal: Scratch-resistant sapphire with Cyclops lens over the date
- Water Resistance: 100 meters / 330 feet
With its dazzling diamond-set details and contemporary aubergine charm, the Rolex Datejust 31 Ref. 278384RBR-0030 is more than a wristwatch — it’s an emblem of elegance, craftsmanship, and individuality that celebrates the timeless artistry of Rolex.
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