Rolex 278240-0013 Datejust 31mm Stainless Steel Oyster Pink Dial Watch

Rolex Datejust 31 Ref. 278240-0013

The Rolex Datejust 31 Ref. 278240-0013 is a timeless expression of refinement and grace. Designed for those who appreciate classic aesthetics with a modern feminine touch, this model combines the elegance of a pink sunray dial with the enduring durability of Oystersteel. Its balanced proportions, luminous detailing, and flowing curves make it a versatile companion for both daily wear and special occasions.

Graceful Pink Dial

The watch’s pink sunray dial radiates warmth and sophistication. The subtle hue catches the light beautifully, shifting tone as the wrist moves. Applied Roman numerals add a timeless touch of grandeur. At 3 o’clock, the signature Cyclops lens magnifies the date display, ensuring clear readability while adding the distinctive Rolex character the Datejust line is celebrated for.

Domed Bezel Oystersteel Construction

The 31 mm Oyster case of the Datejust 278240-0013 is constructed entirely from Oystersteel—a superalloy known for its exceptional corrosion resistance and mirror-like polish. The smooth domed bezel frames the dial with elegant simplicity, offering a soft contrast to the delicate pink tone. Each case is hermetically sealed to guarantee water resistance up to 100 meters (330 feet), ensuring reliability and protection in every environment.

The Twinlock double waterproofness system secures the winding crown, while the solid screw-down case back maintains the integrity of the movement inside. The Datejust 31 combines beauty and performance in perfect harmony, representing Rolex craftsmanship at its finest.

Oyster Bracelet Comfort and Style

The Oyster bracelet combines robustness with graceful proportions. Its flat three-piece links are designed for comfort and durability, while the Oysterclasp with Easylink extension system allows the wearer to adjust the bracelet length by approximately 5 mm for an optimal fit. The brushed and polished finishes highlight Rolex’s masterful attention to detail and craftsmanship.

Precision and Performance

At the heart of the Rolex Datejust 31 Ref. 278240-0013 beats the advanced Calibre 2236—a self-winding mechanical movement developed and manufactured entirely by Rolex. Featuring the Syloxi silicon hairspring, this movement offers exceptional resistance to magnetic fields, shocks, and temperature variations. With a power reserve of approximately 55 hours and a precision of −2/+2 seconds per day after casing, the Datejust 31 guarantees impeccable reliability for daily wear.

Feminine Elegance, Everyday Luxury

The Rolex Datejust 31 Ref. 278240-0013 merges enduring elegance with cutting-edge performance. Its pink dial captures an unmistakably feminine spirit, while the domed bezel and Oyster bracelet emphasize understated luxury. This timepiece is ideal for women who value sophistication without compromise—those who seek a watch that transitions effortlessly from day to evening, from business meetings to formal soirées.

Key Features

• Reference: 278240-0013
• Case: 31 mm Oystersteel
• Bezel: Domed, polished
• Dial: Pink with Roman numerals
• Bracelet: Oyster bracelet
• Movement: Rolex Calibre 2236, self-winding mechanical
• Power Reserve: Approximately 55 hours
• Water Resistance: 100 meters / 330 feet

Rolex Datejust 31 Ref. 278240-0013—a perfect harmony of technical mastery and timeless grace, designed for the modern woman who values beauty that endures.