Rolex 278344rbr-0012 Datejust 31mm Stainless Steel White Gold Diamond Jubilee White Dial Watch

Rolex Datejust 31 Ref. 278344RBR-0012

The Rolex Datejust 31 Ref. 278344RBR-0012 redefines feminine elegance through a contemporary lens. Combining the brilliance of white Rolesor—a harmonious fusion of Oystersteel and 18 ct white gold—with a luminous white dial, this exquisite timepiece captures both modern freshness and timeless grace. Every detail, from its domed diamond bezel to its graceful Jubilee bracelet, reflects Rolex’s unparalleled craftsmanship and enduring style.

Captivating White Dial

The most striking feature of the Datejust 31 278344RBR-0012 is its white sunray dial, a rare and serene shade that radiates calm sophistication. The gentle shimmer of the sunray finish changes with each movement of the wrist, creating a dynamic interplay of light and texture. Applied Roman numerals in white gold add a timeless touch of grandeur. The signature Cyclops lens at 3 o’clock magnifies the date window for effortless readability—an unmistakable hallmark of the Datejust collection.

Domed Bezel Set with Diamonds

Encircling the radiant dial is a stunning domed bezel set with diamonds. Each gemstone is meticulously chosen and hand-set to achieve perfect symmetry and sparkle. Unlike the iconic fluted bezel, this design emphasizes a smoother, more refined aesthetic—an expression of quiet opulence that pairs beautifully with the soft white hue of the dial. The diamonds catch light from every angle, underscoring the watch’s graceful femininity and adding a touch of jewelry-like brilliance.

White Rolesor Case Jubilee Bracelet

The 31 mm Oyster case combines robust Oystersteel with lustrous 18 ct white gold, delivering both resilience and refinement. Hermetically sealed with a screw-down crown and case back, it offers water resistance up to 100 meters (330 feet), ensuring durability and everyday reliability. The Jubilee bracelet—created in 1945 for the original Datejust—completes the design with its five-piece links that blend polished and satin finishes. Secured with a concealed Crownclasp, it provides both seamless aesthetics and exceptional comfort.

Precision Through Innovation – Calibre 2236

Powering the Datejust 31 Ref. 278344RBR-0012 is the Rolex Calibre 2236, a self-winding mechanical movement entirely developed in-house. This Superlative Chronometer-certified calibre offers a precision of −2 /+2 seconds per day—twice as exacting as the standard COSC chronometer certification. It features Rolex’s revolutionary Syloxi silicon hairspring, resistant to shocks, temperature fluctuations, and magnetic fields. With a power reserve of approximately 55 hours, the movement guarantees reliability that matches its visual splendor.

Modern Elegance for the Refined Woman

Elegant yet modern, the Rolex Datejust 31 278344RBR-0012 perfectly balances luxury and functionality. Its white dial evokes freshness and renewal, while the diamond-set bezel add a graceful touch of brilliance. Designed for women who appreciate quiet sophistication, this timepiece transitions seamlessly from day to evening, embodying timeless charm in every setting.

Key Specifications

• Reference: 278344RBR-0012
• Case Size: 31 mm
• Material: White Rolesor (Oystersteel 18 ct white gold)
• Bezel: Domed bezel set with diamonds
• Dial: White sunray dial with Roman numerals
• Bracelet: Jubilee, five-piece links with concealed Crownclasp
• Movement: Calibre 2236 automatic self-winding
• Power Reserve: Approximately 55 hours
• Water Resistance: 100 meters / 330 feet

Rolex Datejust 31 Ref. 278344RBR-0012—a sublime expression of feminine grace and technical mastery, where precision meets poetry in motion.